KOHO’s referral program is consistently promoted within their app and also through email and push notifications. Referral Program Setup: Refer a friend to KOHO and you’ll each earn $20 after they make their first purchase with their KOHO card. Users load money onto a KOHO card, use it like a Visa, and receive cash back on purchases. KOHO is a financial brand that offers a way to manage your spending and saving habits similar to a checking account, but with the added perks of a credit card. This would be a valuable addition to the mobile app given the amount of shopping that is done on mobile. Rakuten’s Refer a Friend page on their desktop website offers a “Your Referral Activity” table to show you what friends have signed up with your code. As far as Rakuten’s mobile user experience (UX) goes, the “Refer a Friend” call to action (CTA) is clearly placed along the bottom of the app screen with a supporting gift box icon, and communicated in three easy steps with plenty of share mediums to choose from. Taking this into account, it’s wise for Rakuten to depend heavily on existing customers to advocate on its behalf, encouraging them with a substantial reward. Cashback websites like Rakuten can be met with skepticism from new users. Given that it’s normal for an online purchase to exceed $30, this can be easily achieved. Rakuten offers a fairly generous reward with the only condition being that the referred user spends $30 within a year of signing up. When your friend makes their first purchase (of $30 or more), you'll both receive $30 (as a limited-time promotional reward). Referral Program Setup: As an existing user of Rakuten, earn $30 for every new friend that you refer. You simply shop as you normally would on websites like Amazon, Indigo, Nike, and Sephora, and Rakuten mails you a cheque with your cashback balance. When you make an online purchase through Rakuten, you can receive up to 30% cashback on regular purchases. ![]() ![]() Rakuten is one of the most well-known cashback websites. We’ll show you our favorite mobile referral program examples, why we love them, and what tips you can apply to your own referral program. If you’re looking for mobile referral program ideas, where to place the CTA in your app, or what to include as default share messaging, you’ve come to the right place! So how do you leverage this and design a referral program for your app that drives growth? ![]() Whether your brand is predominantly mobile, or balances both desktop and mobile apps, growing your business with customer referrals means engaging users where they spend the most time.Īccording to Google, 89% of people are likely to recommend a brand after a positive brand experience on mobile. We spend 3 hours and 15 minutes a day on our phones.
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